Take your audience's emotional state into consideration when building
your site.
If a very irritated visitor searches for a solution and comes across
your site, you will want to make sure you offer the solution right up front and
sell or promote your product to him second. In this way, the visitor will put
his trust in you for offering the solution to his problems and is more likely
to buy your product when you offer it to him after that.
When you design the layout for your site, you have to take into account
the characteristics of your audience. Are they old or young people? Are they
looking for trends or are they just looking for information served without any
icing on the cake?
For example, introducing a new, exciting game with a simple,
straightforward black text against white background page will definitely turn
prospects away. Make sure your design suits your site's general theme.
Try to sprinkle colloquial language in your sites sparingly where you
see fit and you will create a sense that your audience is on common ground with
you. This in turn builds a trusting relationship between you and your audience,
which will come in useful should you want to market a product to your audience.
