If you answered
yes to that question, it is not yet the right time to do a redesign.
Remember,
a design serves a specific purpose. If you are not sure whether to do an
overhaul of your site, keep in mind that your current design might have a specific
purpose that you might not know about. You will lose that function if you do a
redesign.
On the other hand, if your website has had the same website design
since 1990, perhaps it is high time to do a redesign.
The last thing you would
ever want to happen to your site is when visitors leave your site without
taking a look at your content just because the design is old fashioned. If this
is your case, here are some points to ponder before doing a redesign.
Redesigning your website is like performing plastic surgery on it. Your
website loses its current identity (for the better or worse) and your regular
visitors might not recognize your new design at first glance. You risk losing
them just because they thought they landed on the wrong page.
Hence, it is very
important that you retain a characteristic feature from your old layout.
Perhaps it is the logo of your site; perhaps it is the same text style for the
title for your site.
To play it safe, put a poll on your site to let your visitors do the
talking. If they think it is necessary for the website to have a fresh look,
give it to them!
