Building Your Mailing List with Downloads
A mailing list is the lifeblood of your online business.
The old adage
"the money is in the list" cannot be true enough -- if you had a
targeted list of prospects to contact each time you have a new product, you
will be able to save a lot of effort by marketing it to your existing list of
targeted prospects.
You can actually build up a targeted list of prospects that are
interested in your products by offering a relevant download on your website.
For example, let's take a look at a very good example -- apple.com. When you
download the free iTunes and Quicktime software from their site, they will ask
you to fill in an optional name and email form so that they can send you offers
on songs that you can purchase via -- guess where -- iTunes!
In reality, you do not need to offer such a "heavyweight"
download such as a full-feature software like iTunes. You can attract prospects equally well with some quality freebies
such as a simple report, a free wallpaper, and so on.
The important thing is
that your download offers enough value for the prospect to be willing to give
away his/her own email address to get it.
However, slapping together a simple download and putting a link on your
website won't be enough to attract qualified prospects. You will have to do
some homework in order for your lead-generating mechanism to work well for you.
First of all, you must place your download form prominently on your
website. Preferably, dedicate a page to it and link to that page from every
other page of your website. That way, there is no way your visitors cannot find
the download page, and when they do, you'll get some of them converted into
your prospects!
Also, you have to put a little effort into promoting your download.
Explain and elaborate on the values of the download, and why your visitors
should download it.
You might think why would anyone want to pass on a freebie,
but most of your visitors would be too lazy to take the effort to download it
because most of their downloads just sit on the hard disk collecting virtual
dust. It is hence important to show your visitors why they should download your
freebie.
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